d)Ib6nx2SHwH@rFtwIdUBDh, Author at Business Publishers in APAC

Instagram Transformed Marketing- APAC Business Standard

Insta-Impact: How Instagram Has Transformed Marketing Practices

Are you on Instagram? Most of our answers are, of course, yes. Most of us use it as an entertainment medium, but some of them have built their career as an influencer. The app has gained many users by its unique features and capabilities. Recently businesses have been using it as a platform for brand promotion. Instagram has changed lives by influencing our daily activities. By using unique storytelling and visual representation, Instagram has changed marketing way. Its ability to influence people has set it apart from other social media platforms. In this article, we will explore how Instagram has...

TotalEnergies: Pioneering Sustainable Energy Solutions in Australia

Patrick Pouyanné, Chairman, TotalEnergies Australia, with its vast landscapes and abundant natural resources, has always been a powerhouse of energy production. Historically, the country has relied heavily on its rich reserve of coal and natural gas, which have fueled its economy and powered its cities. However, as the world began to grapple with the realities of climate change, Australia found itself at a crossroads. However, as the air grew thicker with smoke, and the sky once blue, was painted a haunting orange, it sent a wake-up call for many. The world woke up to the stark reality of global warming...

Woodside: Powering the Future with Vision

MEG O'NEILL, Chief Executive Officer, Woodside Energy Group LTD "Energy is the lifeblood of the modern world." Simple yet profound statement encapsulates the essence of what energy companies bring to our lives. Think about it: these organisations do so much more than just provide electricity or fuel. They are the driving force behind our daily conveniences, technological advancements, and overall quality of life. From lighting up homes and powering hospitals to fueling transportation and enabling communication, energy companies are the backbone of contemporary society. They empower communities, drive economic growth, and pave the way for sustainable futures. Through continuous innovation...

S&P Global: A Global Engine for Business Intelligence

Daniel Yergin, Vice Chairman, S&P Global We often see the information boom and the availability of massive data as a positive development. But it is a double-edged sword in reality. In a sense, you have data that can be accessed easily and utilized for business decision-making, while on the flip side, it has become a complicated process discerning truth from falsehood. Businesses need a real strategy in consuming and synthesizing data to make meaningful decisions. Hence the role of organizations that are providing data integration solutions and business intelligence have become even more crucial today. S&P Global comes in as...

Generation Alpha marketing- APAC Business Standard

Marketing Strategies for Connecting with Generation Alpha

It’s an opportune time for businesses to upgrade with the newer generation of audience to stay relevant among them. Thinking ahead of Gen Alfa is something difficult, they are the smartest and grew up with acing advanced technology at their fingertips. They are far forward than the gen Z in every sense. Generation Alpha, considers as born from 2010 onwards, represents the future generation. It’s important for businesses to adopt latest technology trends that targets gen Alfa to get engagement and exist relevant in the market. Opting new marketing strategies will help businesses to effectively engage with new-generation consumers. Gen Alpha, are...

Importance of Internal Networking- APAC Business Standard

Maximizing Internal Networking: How to Build Broader Connections at Work

In any workplace, having a good number of contentions helps in career growth. Internal networking refers to building connections within the organization. It might either be in the team or other departments. Believe it or not, maintaining good bonds and strong internal networks will open doors to new opportunities. They also support you in challenging times and enhance your job satisfaction. Many people face problems in building a good network. It is because they are either introverted or have shy personalities. Being in the corporate sector one has to overcome their insecurities to grow. This article provides strategies that will...

Impacts of Incompetent Leadership- APAC Business Standard

Incompetent Leaders: Understanding Their Impact on Organization

Leaders have a major hand in the success of the organization. They inspire, guide, and motivate, their teams to achieve common goals. On the other hand, incompetent leaders can have a destructive impact on working. Their behavior affects the surroundings, from employee morale to overall performance. Every organization has faced difficulties with such leaders at one point in time. This article explores the qualities of incompetent leaders, how they affect an organization and tips to mitigate these challenges. For more articles, visit APAC Business Standard. Characteristics of Incompetent Leaders Lack of Vision: Incompetent leaders lack clear vision and leadership strategies....

Lean Marketing: Discover How It Can Boost Your Business Efficiency

Lean Marketing became a proven reason to business growth, elevating business status bootstrapped to massive success. The more precise you do promotion, the more it reaches out to potential customers and boosts sales. It is well known that only the strategic and right marketing method is effective in achieving growth. If you are looking for a unique and smart approach to marketing, then you must think of lean marketing. Lean marketing strategy is effective for companies who wish to reduce waste and improve efficiency. In this article, we will explore what lean marketing is, its principles, and the benefits that...

Biometrics in customer experience- APAC Business Standard

Biometrics: Improving Customer Experience and Engagement

In the ever-evolving era of new technology trends, the convergence of biometrics is crucial for ensuring better customer experience and engagement. Businesses continuously desired for innovation to enhance customer experience. A variety of technologies are transforming the way customers experience buying new things. One such technological advancement is biometrics. It has improved the shopping journey of users by providing convenience along with identification and verification in a secured format. Companies using this biometric technology can provide personalized, secure, and efficient services that significantly improve customer satisfaction. This improved digital customer experience leads to happy customers who provide positive reviews, with...

Employee Engagement and Workplace Culture- APAC Business Standard

How Office Politics Shapes Employee Engagement and Workplace Culture

Office politics is a common aspect of any workplace. It has a significant influence on employee engagement and their wellbeing. Politically involved work place can exhibit positive as well as negative impacts on the employee performance. Today, more often, people find office politics negative, leading some to think that they can avoid it altogether. However, it channels development opportunities for the employees, individuals who can thrive in a competitive environment those who benefit by the politics. The degree to which an employee gets affected by the politics, decides how it impacts employee engagement. Recognizing how politics can benefit the organization...

Inclusive branding through NFTs in the digital age- APAC Business Standard

The Power of NFTs: Creating Inclusive Brands for the Digital Age

NFTs reshaping the digital age bringing intangible values to bands reputation by transforming the concept of ownership. NFTs are non-replicable unique digital assets that represent proof of authentic ownership using blockchain technology. The reason why NFTs (non-fungible tokens) explode the market, it can take any forms-digital art works, music, videos and GIFs, virtual real estate, collectables, event tickets and many other forms of digital assets and are tokenized on a blockchain, exhibiting authenticity and gives unique ownership to customers. It’s a new way for brands to cultivate deeper connections with their audiences, democratizing ownership, and building a sense of community. In this...

Cross-Functional Collaboration and Solutions- APAC Business Standard

Challenges of Cross-Functional Collaboration and Solutions to Fix Them

Business growth is the epitome of team collaboration; established on the agile operation of various technology, information and capacities of different departments. In this scenario, challenges may arise in cross functional collaboration due to its complex nature, by means of diversity in viewpoints, skillsets and culture. Cross functional collaboration is compound to reinforce, and is particularly true when the rapid growth of technology demands implementing innovation, top business trends, and collective expertise in businesses in order to reshape the organization. Cross functional teams are individuals from various departments in a firm-organized to work together toward a common goal. Commonly emerging...