Marketing Archives - Business Publishers in APAC

Growth Marketing- APAC Business Standard

The Ultimate Guide to Growth Marketing and Best Practices

Growth marketing is an evidence-based data-backed, and customer-centric approach that grows with your business throughout the funnel. In this highly saturated market, persisting with the traditional marketing methods doesn't provide the results contemporary businesses expect. Growth marketing drives measurable results beyond brand awareness into acquisition, retention, and loyalty. This guide provides startups, seasoned marketers, and business leaders with an exceptionally useful framework for growth. It uncovers the foundational principles, scalable tactics, technology solutions, and performance measures you need for success. By employing smart approaches and platforms, growth marketing can create an enduring impact and significantly increase your business momentum. What...

Why is Market Research Important for Every Business

When starting a business, making good sales and bringing in customers is the only thing on any entrepreneur’s mind. And one of the most effective ways of doing this is through market research. Entrepreneurs having a unique idea or a product tend to ignore market research. But it is really important in several ways, from attracting the target audience to competitive advantage. Businesses that invest time in detailed market research have greater in-depth knowledge of market insights and customer understanding. This helps to formulate a winning marketing strategy for entrepreneurs. Further, let us explore the importance of market research for...

Marketing Tactics for Startup- APAC Business Standard

Bootstrapped Marketing Tactics for Startup Founders

Business owners have the dreams and passion to bring their dreams to life. However, when you are running a bootstrapped startup, you likely don't have much of a marketing budget to work with. Just because you are financially constrained doesn't mean you cannot promote your business well. Rather, with some ingenuity and strategic reasoning, you can develop a startup marketing strategy. What Is Bootstrapping? Bootstrapping is a situation where an entrepreneur builds a business with minimal money. When a person bootstraps, they are not using investment money. They want to create and grow a company with their finances or from...

The Role of Big Data in Modern Business Growth

Organizations invest in systems or solutions to gain insights, smarter decisions, competition, etc. Through AI and Machine Learning, organizations can now extract, analyze, process big data quickly in real time, generating a wealth of insights to maximize the value of big data. The implementation of technologies and business trends highlights the importance of big data for any organization. Businesses are highly interested in big data solutions to tap into the vast array of available information in order to generate insights to drive growth. This article examines the effective role of big data in enhancing your business growth and the benefits...

Partnerships Tips- APAC Business Standard

Tips for Successful Founder-Investor Partnerships

The startup world is booming and evolving with unique business ideas and modern solutions. This has led to a rising number of investors with a specific interest in helping startup growth. Investors offer funds, networks, valuable insights, and a lot more to novice entrepreneurs. Hence, building and maintaining a healthy relationship, even in times of odds is a must for startup owners. To help you with that, the article provides impactful entrepreneur tips for successful founder-investor partnerships. Importance of a Good Founder-Investor Relation Having a strong and healthy founder-investor partnership is essential to strive in the startup ecosystem. They help...

Best Ways to Overcome Decision Fatigue as an Entrepreneur

Owning a business involves consistently managing high-stakes decisions—from long term goals to everyday milestones. Although, as entrepreneurs, this constant mental load can produce impulsivity, procrastination, and ultimately decision fatigue. Decision fatigue occurs when the quality of decisions repeatedly declines after long decision-making. For entrepreneurs, who typically wear many hats and balance other responsibilities, this commonly results in poor decision-making. If not addressed, decision fatigue can contribute to avoidance, burnout, poor quality decisions within the business. This article will discuss what decision fatigue is, why it's especially a problem for entrepreneurs, and some of the best practical strategies for mitigating it...

Entrepreneur Marketing Skills- APAC Business Standard

How to be a Successful Entrepreneur Using Marketing Skills

A successful business requires effective marketing. Compared to traditional marketing, which certainly has established budgets and set strategies, the marketing capabilities in entrepreneurship are driven more by adaptability. By establishing a loyal customer base, overcoming limitations in resources, and using testing and experimentation to adjust its means, a business can grow. Further, we explore marketing skills, their importance, and strategic skills for entrepreneurs to drive long-term growth. What is a Marketing Skill? Marketing is the act of selling goods and services. They may be the skillfully targeted actions applied to convince, sell to, and cultivate business relationships with customers, vendors,...

Business Plan for Startup- APAC Business Standard

Business Plan for a Startup Business

To accomplish long lasting startup success, a well-structured business plan is fundamental. A business plan is solely a formal written document that describes the potential of a business, its revenue model, sales and marketing strategies, and financial forecasts. A business plan not only helps you fulfill your funding needs but also clarifies how to sail through competition in a fast paced business landscape. This blog explores why a business plan is indispensable for startups. Unearthing how to strategically develop a successful blueprint for your business. What is the importance of a business plan? A precisely developed plan is the foundation...

Digital Entrepreneurship benefits and tips- APAC Business Standard

What Is Digital Entrepreneurship? Definition, benefits, and tips

Introduction Digitalization has brought a revolutionary shift to marketplaces. One major change is the development of digital entrepreneurship. Digital entrepreneurship is driving a new technology-fueled business model from the search to the management and further growing new businesses from the development of e-commerce platforms, social media, or any other such avenues. This article discusses what digital entrepreneurship is and the value that comes with it. Digital Entrepreneurship – Define Digital entrepreneurship is the concept of constricting online platforms and digital technology to establish commercial innovation and growth. It smashes the sphere of traditional business ventures by enabling different technological processes...

Winning Strategic Plan for Your Business in 2025- APAC Business Standard

How to Create a Winning Strategic Plan for Your Business in 2025

To establish remarkable success in 2025, businesses must remain strategically agile in order to flourish in this competitive landscape. Having a well-structured strategic plan would help businesses to be more resilient to changing market shifts and rapid technological advancements. Also, it aids to navigate uncertainty, optimize operational efficiency, and shape your business to dominate the market. In this blog we will define the essential steps needed to develop a winning strategic plan that will guide you to generate success in the upcoming years. For more articles, visit APAC Business Standard What is Strategic Planning Strategic planning signifies the process in...

Successful-Entrepreneur- APAC Business Standard

Tips for Becoming a Successful Entrepreneur

Introduction Have you ever thought of starting a business? Yes many of us have felt it at one point. We also heard friends saying I have a good business idea let us start a partnership company. However, the journey of entrepreneurship is not as easy as we think; it requires a lot more than investment. Often people make mistake by thinking that a great idea leads to success. But it is completely a wrong notion, to build a successful business one must know how to execute that idea. This article provides an overview of entrepreneurship benefits and key tips to...

APAC-Business-Standard-Marketing-and-Strategic-Plannings- APAC Business Standard

The Important Marketing and Strategic Planning for Entrepreneurs

Introduction Starting a business will be a prominent step in your life. No doubt, you will be very careful and conscious about every decision made in the business. But it is also natural that you will face certain unexpected business crises. Most of us fail in business when we only prioritize short-term goals. That is why the concept of strategic planning is important. Strategic planning is the process of setting goals, allocating resources, creating a roadmap, etc. These are the long-term goals that have clarity of risks involved, operational plans, and growth trajectory. This article will discuss some key pointers...