Business Publishers in APAC

Marketing

At APAC Business Standard, we look at marketing as something more layered than campaigns and clicks. Across the Asia-Pacific, marketing isn’t one-size-fits-all—it shifts with culture, language, behavior, and the pace of local change. In some places, it’s a community-led rollout that hinges on local trust. In others, it’s a long-game strategy refined through years of listening and learning. We turn the spotlight on the people behind those efforts—the decisions, the missteps, and the real process of figuring it out. 

What interests us isn’t always the loudest voice in the room. It’s the message that stayed with someone. The moment a founder spoke directly to their audience and it clicked. A shift in approach that finally opened a new market. We don’t follow trends for the sake of it. What draws us in are the builders—founders, and operators across APAC who are solving real problems, staying the course, and finding their own pace through complex markets. Sometimes the progress is loud. Often, it isn’t. But it matters. And that’s what we’re here to share.

Influencer Marketing- APAC Business Standard

How does an influencer marketing strategy help a business?

Influencer marketing has become one of the leading forces in marketing and creating a brand-to-consumer relationship. Marketers utilizing influencer marketing and the strategies involved have developed from top of mind to mainstream as society embraces social media and content creators continue to become influential. The advantage for brands is the ability to work with day-to-day influencers who create authentic social content while engaging with their audience on a personal level. Their audience is significantly more likely to assist with return on investment (ROI) through the influencers you incorporate in your digital marketing strategy. This article helps to understand what influencer...

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Conversational Marketing- APAC Business Standard

What Is Conversational Marketing? Strategies & Benefits

Conversational marketing is changing the business interaction process with its target audience. Whereas traditional business marketing might employ typical forms of media, also known as one-way communication. Conversational marketing enables a two-way interaction that promotes relationships and individualized communications with customers. It follows the principle that consumers tend to purchase from companies offering a personal connection, possibly through a conventional marketing strategy. This blog explains about conversational marketing, its key benefits, and effective strategies for experiential business growth. What is conversational marketing? Conversational marketing is a customer-centric method to engage with targeted customers in a real-time, two-way conversation. This marketing...

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B2B Sales- APAC Business Standard

What Is B2B Sales? Definition, Strategies, and Best Practices

In today’s fast paced market, B2B sales is more than just a transaction but a guided consultation journey with other businesses, creating meaningful solutions. As it is high impact, high value deals, encompasses complex and long buying cycles, multiple stakeholder involvement, and priority on ROI and long term value creation. In this phase of digital transformation, strategic engagement acts as a key differentiator toward the constantly changing buyer behavior. In contrast to B2C, B2B sales involves extended sales timelines and sophisticated decision-making processes. This blog explores what B2B sales is, future proof strategies and practical tips on how to build...

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Traditional Marketing- APAC Business Standard

What is Traditional Marketing? Definition, Types, and Examples

Traditional marketing is a technique that communicates with consumers by utilizing offline mediums: print, radio, television, media, etc. The traditional advertising includes a variety of forms in different advertising media. It is a method being used for decades and continues to persist today. Companies rely on traditional marketing to sell their products and build their brand awareness. Examples include billboards, pamphlets, cold calls, announcements, etc, to drive marketing growth. This blog explains what traditional marketing is and its importance. It is also followed by different types and relevant examples.  What is traditional marketing? Traditional Marketing is a type of advertising...

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Marketing Management- APAC Business Standard

Why is Marketing Management Important to Businesses

The growth and success of a brand is distinguished by how well the company manages marketing. Marketing management involves various roles including strategic planning, distribution, promotion, platform management etc. From market analysis and establishing measurable marketing objectives to engaging target audience and converting them into loyal customers, organizations need to outline robust tactics. Effective management not only demonstrates standout campaigns, it also demands streamlined allocation of resources, smart budgeting and team alignment. This blog explores what marketing management is, its strategic management, and effective tips on how marketing management can cultivate sustainable  business growth. What is Marketing Management? Marketing management...

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B2B Event Marketing- APAC Business Standard

What is B2B Event Marketing? Definition, Types, and Benefits

B2B event marketing is a strategic approach to increase brand awareness, generate leads, connect with more customers, and also drive growth. It is effective to promote your business services and products by organizing events for their targeted business. Businesses need to develop the right event strategies that help to promote, entertain, and explain their business to build networks with partners, clients, etc. This blog explains about B2B event marketing, its importance, different types, and key benefits, helping to drive marketing growth. What is B2B Event Marketing? B2B event marketing encourages businesses to reach and engage their target audience. This marketing...

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Importance of Sales- APAC Business Standard

What is Sales, and Why Is It Important for Your Business

Sales have been termed as the major aspect of any business that consists of growth, profitability, and sustainability. Be you are an aspiring founder or already an established entrepreneur, knowing your sales matrix can change the direction of your business. In simple terms, sales is where one person buys for another. All of your activities need to align your business to a particular business goal, profit, and through a sale, it is possible. Therefore, a sale is an integrated part of business, as the business will end without sales. In this blog, we will take the time to explore, better...

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Email Marketing- APAC Business Standard

What is Email Marketing? Meaning, Types, Benefits, Strategies

Marketing is essential for businesses to drive sales and increase their customer base. Email marketing uses email to communicate with the target customers for promotion. Email marketing also extends to direct communication, as companies send messages to address customer inquiries and concerns.  Companies use multiple approaches to develop relationships with customers via digital channels, and they must find easy and cost-effective methods. Email marketing is useful because of its expansive reach, ease of implementation, and higher return values. This blog explains what email marketing is, different types of emails, their benefits, and strategies. What Is Email Marketing? Email marketing is...

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Leadership Strategy- APAC Business Standard

Strategy and the Importance of Strategic Leadership

In a rapidly changing global economy, strategy is an essential and non-negotiable imperative for leadership success. Strategy-led leadership is critical as the market is becoming more volatile, conditioned by technology, global crises, and changing customer requirements. Visionary and highly tactical leaders ensure that business strategies don't remain on paper but are actually implemented, tracked, and enhanced. This blog discusses what strategy and strategic leadership emphasizes, why they are important, and how they mutually reinforcing to accomplish sustainable success. What is a Business Strategy? Business strategy is a comprehensive framework of action that guides an organization how to successfully achieve its...

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Affiliate Marketing- APAC Business Standard

How Does Affiliate Marketing Help Your Business?

Customer acquisition has progressed much with the age of the Internet. As traditional marketing methods become crowded and pricey, companies are turning to smarter and cost-efficient ways for lead generation. One of them, and one of the most dependable, is performance-based advertising, or affiliate marketing. Affiliate marketing allows companies the ability to expand through the assistance of individuals or businesses that sell their products and services to targeted consumers—paying only for conversions. This blog discovers how affiliate marketing is done and why it is now a staple of everyday digital strategy. What Is Affiliate Marketing? Affiliate marketing is a performance-based...

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Business Ethics- APAC Business Standard

Business Ethics: Definition, Principles, and Importance

In today's increasingly transparent business, ethics are no longer optional; they are required. Business ethics make up the base of responsible aspirations for a corporation and how a business interacts with its employees, consumers, transport, community, etc. In this blog, we explain about business ethics and their various principles, their types, along with their importance in business growth. What is Business Ethics? Business ethics are the set of principles or guidelines that address the moral behaviours for businesses. It focuses on the relationships, the ways of achieving the objectives, with the practices and techniques of an organisation's purpose. Business ethics...

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Empowers Entrepreneurs- APAC Business Standard

How First Principles Thinking Empowers Entrepreneurs

Being an entrepreneur, one easily gets wrapped up in the day-to-day hustle. The hustle can get so hectic that you are exhausted and by the implications for planning and executing on a day-to-day basis. First Principles Thinking is an approach that is helpful in this situation. It breaks things down to fundamentals or truths and then builds up in ways that lead to amazing results. First principles thinking can be sussed out for engineering problems, complex science, business products, operations, etc. In this blog, we will explain to you First Principles Thinking, some elements of its application, and examples to...

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