Marketing

At APAC Business Standard, we look at marketing as something more layered than campaigns and clicks. Across the Asia-Pacific, marketing isn’t one-size-fits-all—it shifts with culture, language, behavior, and the pace of local change. In some places, it’s a community-led rollout that hinges on local trust. In others, it’s a long-game strategy refined through years of listening and learning. We turn the spotlight on the people behind those efforts—the decisions, the missteps, and the real process of figuring it out. 

What interests us isn’t always the loudest voice in the room. It’s the message that stayed with someone. The moment a founder spoke directly to their audience and it clicked. A shift in approach that finally opened a new market. We don’t follow trends for the sake of it. What draws us in are the builders—founders, and operators across APAC who are solving real problems, staying the course, and finding their own pace through complex markets. Sometimes the progress is loud. Often, it isn’t. But it matters. And that’s what we’re here to share.

Lean Marketing- APAC Business Standard

Lean Marketing: Discover How It Can Boost Your Business Efficiency

Lean Marketing became a proven reason to business growth, elevating business status bootstrapped to massive success. The more precise you do promotion, the more it reaches out to potential customers and boosts sales. It is well known that only the strategic and right marketing method is effective in achieving growth. If you are looking for a unique and smart approach to marketing, then you must think of lean marketing.  Lean marketing strategy is effective for companies who wish to reduce waste and improve efficiency. In this article, we will explore what lean marketing is, its principles, and the benefits that...

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Inclusive Marketing- APAC Business Standard

Inclusive Marketing: Transforming Your Brand’s Approach to Diversity

The objectives of marketing are to get sales and improve brand image. Businesses adapt different marketing styles according to the requirements and trends. One marketing style that attracts new customers is inclusive marketing. In recent years consumers' needs have changed a lot, they look for a brand that has meaning and respects diversity. Inclusive marketing includes this feature, by considering the diverse cultures, backgrounds, identities, and emotions of your audience.  Inclusive marketing strategies have the ability to enhance company-customer relationships. Businesses can create strong connections with the target audience. The article talks about what inclusive marketing is, its importance, and...

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Taiwan's Manufacturing Sector New- APAC Business Standard

Taiwan’s Manufacturing Sector: Top Industries Outsourcing Production

Taiwan has become a pivotal hub for global outsourcing and has become a preferred destination for outsourcing production. Known for its advanced manufacturing capabilities, skilled workforce, and robust supply chain infrastructure, Taiwan attracts companies from around the world. Several industries across the globe are leveraging Taiwan's manufacturing capabilities to enhance efficiency, reduce costs, and maintain high-quality standards. Three key industries electronics, precision machinery, and biotechnology are particularly notable for their reliance on Taiwan's manufacturing infrastructure. In this article, we will explore more about these industries' outsourcing along with its advantages.  Electronics and Semiconductors Taiwan is dominant in the electronics industry,...

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Timor-Leste's Blue Economy- APAC Business Standard

Timor-Leste’s Blue Economy: Driving Economic and Environmental Benefits

Timor-Leste is an island nation in Southeast Asia, and it boasts a rich marine ecosystem holding immense potential for economic development and environmental sustainability. The concept of the "blue economy" emphasizes the sustainable use of ocean resources for economic growth, improved livelihoods, and jobs along with preserving the health of the ocean ecosystem.  The blue economy focuses on the sustainable use of ocean resources for economic gain, it also ensures environmental health and social equity. In this article, we will explore the significance of its blue economy and its potential to drive both economic and environmental benefits. Here’s an overview...

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Driving Growth- APAC Business Standard

Driving Growth: The Significance of Tourism and Fisheries in the Maldives

The Maldives, an archipelago in the Indian Ocean, is known for its stunning natural beauty, water bodies, and vibrant marine life. These attributes have made tourism and fisheries huge contributors to its economy. These sectors also provide employment to people and enhance the overall well-being of the country. In this article, we will explore how tourism and fisheries drive economic growth in the Maldives, their significance, and the challenges they are facing. The Role of Tourism in Economic Growth Tourism is the primary and the major economic driver in the Maldives, contributing significantly to the country's GDP, employment, and foreign...

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Sustaining Traditions- APAC Business Standard

Sustaining Traditions: The Economic Impact of Farming and Fishing in Micronesia

Micronesia is a region of small islands scattered across the western Pacific Ocean, having a rich cultural heritage with its natural environment. The Federated States of Micronesia (FSM) includes four states: Yap, Chuuk, Pohnpei, and Kosrae.  Farming and fishing, two of the oldest and most vital traditions, continue to play a crucial role in the region's economy and way of life. In this article, we discuss the importance of these traditional economic activities, their cultural significance, and the challenges they face in the contemporary world. For more articles visit APAC Business Standard   Importance of Subsistence Farming in Micronesia Subsistence farming...

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Economic Contribution- APAC Business Standard

Mongolia’s Cashmere: Economic Contributions and Export Growth

The lot of clothes we wear is the product of nature. Most of the materials like wool, cashmere, cotton, etc are extracted from animals and plants. Cashmere is a soft fabric taken from goats. The climate condition in Mongolia makes it a suitable for the high production. This industry is a global leader and is also the highest economic contributor in the country. Apart from this, other major sectors of the country are mining, tourism, IT startups, energy, etc. Follow us to know more about how the cashmere industry has led to economic growth and its challenges.  Cashmere Industry Growth...

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Cambodia’s Manufacturing Industry- APAC Business Standard

Cambodia’s Economic Growth Accelerates Through the Manufacturing Industry

In the past few years, the country Cambodia has been established as one of the fastest growing in several sectors. The manufacturing industry holds a pivotal role in accelerating development and driving economic growth over the past years. Cambodia's manufacturing sector has established creating employment, revamping infrastructures, generating foreign exchange and FDI growth.  In this article, we will report how Cambodia’s manufacturing industry drives the country’s economic growth, illustrating the factors contributing to its success and approaching difficulties. For more visit APAC Business Standard  The Rise of Cambodia’s Manufacturing Industry Cambodia's manufacturing sector is the demonstration of the nation's quick...

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Business in Thailand- APAC Business Standard

Business in Thailand: The Major Benefits of Starting Your Business in a Growing Market

Thailand is also known as the "Land of Smiles." It is not just a popular tourist destination but also a thriving hub for business and investment. Many foreign investors are looking at Thailand as a great investment place for several good reasons. Setting up a business in Thailand offers numerous advantages, from its strategic location in Southeast Asia to its supportive government policies.  In this article, let us see and explore the key benefits of establishing a business in Thailand, making it an attractive destination for entrepreneurs and investors. Strategic Location Thailand's geographical position makes it a strategic gateway to...

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The Philippines' Secret- APAC Business Standard

The Philippines’ Secret: Key Elements of Their Outsourcing Excellence

The Philippines has become a global leader in the outsourcing industry and it is recognized for its high-quality services and competitive advantages. The process of outsourcing has become a popular strategy in business as it helps in saving costs along with an increase in efficiency and providing access to global talents. The Philippines' outsourcing sector has grown significantly over the past few decades, driven by a combination of a skilled workforce, cost-effectiveness, and cultural compatibility. In this article, we will explore the key elements that contribute to the Philippines' outsourcing excellence, shedding light on why it remains a preferred destination...

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South Korea- APAC Business Standard

South Korea: Innovation and Growth in the Consumer Electronics Market

South Korea has become synonymous with advanced technology and innovation. The country is famous for its consumer electronics market, characterized by continuous innovation and rapid growth.  From smartphones to powerful semiconductors, the country has gained a dominant space in the global consumer electronics market.  Home to international giants like Samsung and LG, the country has positioned itself as a leader in technological advancements and a key player in the global electronics industry. The success is led by the blend of government support and research and development in the tech industry. In this article, we will explore the factors driving innovation...

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Sansi LED- APAC Business Standard

Beyond Illumination and Deliver Fascination with Next-gen LED Lighting and Display by Sansi LED

Innovation, integration, and illumination are the main values and commitments of a pioneer in professional & commercial LED industries for over 30 years. Sansi LED providing dedicated and customized products, and tailored to every customer’s needs, and comprehensively integrates product design, production, sales, installation, and customer support.  In order to serve and deliver the state-of-the-art LED technologies and cutting-edge lighting solutions, having expert engineers and advanced factories devoted to developing new materials and technologies in the fields of lighting hardware and control software, digital communications, automation, photoelectric display, mechanical structure is crucial. LED Display, LED Lighting, Smart Street Light are...

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