Business Publishers in APAC

Marketing

At APAC Business Standard, we look at marketing as something more layered than campaigns and clicks. Across the Asia-Pacific, marketing isn’t one-size-fits-all—it shifts with culture, language, behavior, and the pace of local change. In some places, it’s a community-led rollout that hinges on local trust. In others, it’s a long-game strategy refined through years of listening and learning. We turn the spotlight on the people behind those efforts—the decisions, the missteps, and the real process of figuring it out. 

What interests us isn’t always the loudest voice in the room. It’s the message that stayed with someone. The moment a founder spoke directly to their audience and it clicked. A shift in approach that finally opened a new market. We don’t follow trends for the sake of it. What draws us in are the builders—founders, and operators across APAC who are solving real problems, staying the course, and finding their own pace through complex markets. Sometimes the progress is loud. Often, it isn’t. But it matters. And that’s what we’re here to share.

An Advertising Campaign is a planned series of promotions aimed at reaching specific or targeted audiences to achieve predefined objectives. It creates brand awareness, boosts sales, and builds relationships with the audience.- APAC Business Standard

The Pertinence of Advertising Campaign as a Marketing Strategy

Have you ever come across an advertising campaign that got you doing a double-take? Then yes, all of those catchy, fun, colorful, sending-a-message, sneaky adverts are just the things that companies and brands use to engage with consumers. Advertising is more of creating value for products for their effective usage rather than just selling them. An advertising campaign must be unique in the format of storing telling, interactive, or thoughtful and needs to make an impact on your target audience. This helps you to increase brand awareness and makes you different from competitors.   An important strategy that can set you...

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Fueling Marketing Growth- APAC Business Standard

The Power of Personalization in Fueling Marketing Growth

Every band and business in the world will focus on enhancing marketing and put a lot of effort and resources into finding or discovering new strategies for marketing. In today's marketing trends personalization and customization have gained much preference due to the change in consumer expectations and requirements. It has been noticed that around 40% of the increase in revenue or profit by the companies who have embarrassed personalization in marketing and services when compared with competitors. Have noticed the icon of customizing in Nike shoes? In which you can change the color and pattern of your shoe’s tongue, aglet,...

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Marketing Strategy- APAC Business Standard

Marketing Strategy: Affiliate marketing in Business Growth

Haven't you seen the video or a reel on social media apps? where the theme is using a certain product of a particular brand and making you attracted to it for buying. And did you buy the product? If yes then you were the part affiliate marking. The affiliate marketing strategy is been since a decade but has gained a boom in recent years due to the effect of digitalization and the youth’s interest in social media platforms. People due to their highly tight and busy schedules have adopted the option of online shopping which is less time-consuming as well...

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Strategic influencing- APAC Business Standard

Strategic influencing: How does influencer marketing help in business improvement

With the trend of social media and digitalization, people are influenced by the content of videos or posts on the platform. Promoting brands and through influencers can enhance your brand visibility and it is also helpful in getting feedback reviews and comments which can be an error list for brand improvisation. Majorly influencer marketing has gained importance in the fashion and lifestyle industries which helps brands to connect with their target audience. In this article let us learn more about influencer marketing and how it acts as the cutting edge in sales and marketing. What is influencer marketing? Influencer marketing...

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Shop on a Whim- APAC Business Standard

Shop on a Whim: The Sneaky Strategies Brands Use to Fuel Impulse Purchases

Do you ever go shopping for something you need and buy a lot of things that you don’t? Yes, that’s impulsive buying. No, you’re not the only reason for that, the brands employ various strategies to exploit impulsive buying tendencies in consumers. Impulse buying is characterized by spontaneous and unplanned purchases driven by emotions rather than careful consideration. In this article, let's discuss some common tactics that brands use to capitalize on impulsive buying: Limited-Time Offers and Sales Brands often create a sense of urgency by promoting limited-time discounts, flash sales, or exclusive deals. This psychological tactic plays on the...

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6 Winning Marketing Strategies for Doing Business in Asia- APAC Business Standard

6 Winning Marketing Strategies for Doing Business in Asia

So, you've got your eye on the booming Asian market? Well, with over half of the world's population calling Asia home, who wouldn't want to snag a slice of this massive market pie, right? But let's be real – the Asia-Pacific region is one big melting pot of various cultures, languages, and consumer preferences, making it the ultimate challenge for marketers to delve into. With so many countries, each flaunting its own distinct culture, language, and preferences, it's easy to get lost in the crowd. But fear not; we've got your back! We're about to dish out the top six...

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5 key Strategies for Turning Your Workforce into Sales Champions- APAC Business Standard

5 key Strategies for Turning Your Workforce into Sales Champions

So, you've been pouring your heart and soul into sales, giving it everything you've got, but the results aren't stacking up the way you hoped? Wondering why your Herculean efforts just aren't cutting it in the modern marketplace? Well, the truth is selling these days is a whole new ballgame. It’s no longer the mission of a lone warrior battling it out in the trenches, rather, it’s all about teamwork.  To truly make it big, you need every member of your team to roll up their sleeves and get in on the sales action. They can, in fact, become your...

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Storytelling in Branding- APAC Business Standard

Storytelling in Branding: The Guide to Effective Marketing

Storytelling in branding is the heart of effective marketing, especially in the dynamic region of the Gulf. It's not just about sharing info. It's about making a strong bond with your audience and shaping what your brand stands for. Stories are the secret sauce in branding, and they're your key to winning the hearts and minds of your customers in the Gulf.  How is Storytelling used in Branding?  Storytelling in branding is the strategic use of narratives to communicate a brand's values, purpose, and personality. It takes the raw data and facts about a product or service and transforms them...

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