Caroline Xu, Sales Director, iSAM Securities
The financial markets today are operating at a faster pace than ever before. Billions of dollars shift in microseconds, and algorithms decide outcomes, and speed dominates the headlines. Yet speed without direction is turbulence, and algorithms without precision breed chaos. For institutional investors, the real challenge is not execution alone; it is confidence. Confidence that every order is executed seamlessly, that risk is measured in real time, and that trust remains unshaken, even when volatility surges.
This is where iSAM Securities has carved its reputation. Founded in 2014, the firm has navigated a turbulent decade of market evolution, establishing itself as a name synonymous with credibility, innovation, and resilience. Today, with a global presence across HK, Florida, Cyprus, and London, iSAM Securities stands as a trusted partner to banks, brokers, hedge funds, and asset managers worldwide.
At the heart of its story lies a simple yet profound philosophy: deliver stability in volatile markets, prioritizing long-term trust over short-term wins.
A Decade of Evolution
From its beginnings as a niche trading firm in London, iSAM Securities has grown into a global powerhouse in liquidity provision, earning the trust of some of the world’s most sophisticated institutions. In the words of Caroline Xu, Sales Director, “We began in 2014 as a boutique liquidity provider. Transparency, robust technology, and institutional-grade execution were the foundations of our approach. Those values haven’t changed—what’s changed is the scale at which we deliver them.”
Since its inception, the company differentiated itself by prioritizing client trust through clear pricing models and strong infrastructure. As markets evolved, so did iSAM Securities. The company expanded beyond traditional FX liquidity, becoming a global non-bank market maker. Along the way, it broadened its instrument offering, released its own constructed mid-price, and introduced groundbreaking platforms such as Radar—a real-time risk analytics solution—and Apex, a connectivity bridge. The launch of a crypto deposit facility further reflected its foresight in anticipating client needs in a rapidly changing market, and its newest addition, Parallax, brought new levels of transparency to the traditional risk share model.
Today, iSAM Securities delivers a full suite of liquidity, risk management, and connectivity solutions. Its identity as a technology-driven partner remains at the nucleus of its operations, further cementing its position as a top-tier provider in FX, index swaps, and precious metals.
Navigating Complexity with Confidence
The global trading environment has rarely been more challenging. Liquidity fragmentation, heightened volatility, regulatory scrutiny, and evolving client demands have created immense pressure on brokers and institutions. As Caroline explains: “Liquidity fragmentation means firms risk slippage, wider spreads, or rejected trades. We address this by not recycling liquidity from third parties. Instead, we make markets using proprietary models, delivering tighter spreads and greater stability.”
Commitment, tested in the face of adversity, only grows stronger and runs even deeper. The company’s adherence to independence and transparency remains non-negotiable. With recent product launches like Parallax, a pioneering risk-share model that provides distinct clarity into earnings, by revealing both the scale and the source of earnings. Furthermore, the addition of 16 new index swaps demonstrates the firm’s agility in responding to demand. Later this year, the company will also launch RKGCNH, further broadening its instrument suite.
Regulatory adherence is another pillar of iSAM Securities’ identity. The company is regulated by the FCA (UK) and the SFC (Hong Kong), and is a Registered Person with CIMA(Cayman Islands). Its compliance framework ensures seamless adherence across jurisdictions, proving that regulatory rigor and innovation can co-exist.
The iSAM Securities Edge: What Sets It Apart
In a crowded market of algorithmic trading and liquidity providers, iSAM Securities’ USP is its credibility and the consistency of its delivery. Clients stay not just for competitive gains, but for the partnership, flexibility, and integrity they experience.
- Proprietary Price Construction: Combining market data with position and alpha skews, resulting in uncorrelated, top-of-book pricing.
- Tailored Client Solutions: From customized pricing sessions to flexible deposit solutions via the crypto margin facility.
- Human + Technology: Around-the-clock coverage (24/5.5) from a skilled global team ensures clients feel supported at every stage.
As Caroline puts it:“Our execution model provides zero hold times, aims to mitigate slippage, and performs with unmatched resilience in volatile markets. Clients trust us for our stable performance and absolute transparency.”
A Client-Centric Culture
iSAM Securities is defined by a culture of partnership and accountability. This is the driving force behind its technology development and commitment to clients.
The company’s onboarding process is highly personalized, with dedicated teams ensuring seamless transitions before and after clients go live. Ongoing communication, regular performance reviews, and open feedback channels ensure that with every new launch, iSAM Securities stays attuned to its clients’ evolving needs. “Trust is earned at every touchpoint,” Caroline says. “Technology may win attention, but service, integrity, and dialogue win relationships.”
A Global Team, A Shared Vision
With a presence across multiple regions, alignment is crucial. iSAM Securities cultivates a culture of collaboration, bringing together diverse regional expertise under a single global vision: delivering excellence, integrity, and innovation.
Cross-regional projects, structured communication, and shared platforms keep teams connected. Many of the firm’s product enhancements, like new features in Radar or the launch of Parallax, have stemmed from insights shared by clients, facing diverse teams across regions. The collaborative spirit, woven into the company’s DNA, ensures that innovation is not limited to one office but embedded across the organization.
Leadership plays a pivotal role in steering this vision. In addition to Caroline, key figures include Barry Flanigan, Head of Asia Pacific; Quentin Miller, Head of Institutional Sales, Asia Pacific; and Anthony Tan, Head of Trading, Asia. Together, they ensure that the firm’s values of transparency, client-first service, and innovation are upheld across geographies.
Looking Ahead: The Next 5–10 Years
The financial markets of tomorrow will look nothing like today’s. Yet iSAM Securities is positioning itself not just to adapt, but to lead.“Our vision is to be the global partner of choice for liquidity, connectivity, and risk management,” Caroline says. “As demand for robust, high-performance infrastructure grows, we will continue to lead, innovate, and deliver.”
With transparency and technology as guiding principles, iSAM Securities is well-prepared to capitalize on opportunities across emerging markets, crypto, and evolving institutional demands. The next decade is not simply about scaling—it’s about reshaping the standards of trust and innovation in global finance.
Awards & Recognition
Recognition from industry peers underscores iSAM Securities’ credibility and performance:
- Global Forex Awards 2023 – Best Prime Trading Broker
- Finance Feeds Awards 2023 – Exceptional B2B Liquidity Provider
- UF Awards 2024 – Best Risk Management Solution
- UF Awards 2025 – Best B2B Liquidity Provider – MENA
- Global Forex Awards 2025 – Best Multi-Asset Prime of Prime
These accolades reflect the firm’s ability to consistently deliver on its promises in one of the most competitive industries.
Closing Note
In a sector where speed often trumps substance, iSAM Securities has proved that true market leadership comes from building trust, nurturing innovation, and standing firm in principles of transparency. With one foot firmly in technology and the other grounded in human connection, the company continues to shape the future of liquidity provision — one trusted partnership at a time.
About iSAM Securities
iSAM Securities*, regulated by the FCA, SFC, and CIMA registered, is a leading algorithmic trading firm and trusted electronic market maker, providing liquidity, cutting-edge proprietary technology, prime services, and real-time risk analytics to institutional clients and trading venues globally. For further information, please visit isam-securom.
iSAM Securities* (UK) Limited, iSAM Securities (EU) Limited,iSAM Securities (HK) Limited, iSAM Securities (Global) Limited, iSAM Securities Limited, and iSAM Securities (USA) Inc. are together “iSAM Securities”.