In the field of logistics efficiency is a key component for success. With the rapid evolution of technology, the traditional methods of freight management are undergoing a significant transformation. The FrightExchange is a pioneering force reshaping the freight industry in Australia.
In this article, we discuss the entrepreneurial journey of Cate Hull who is the founder and CEO of FrightExchange which is an online shipping platform that provides excellent service across Australia.
Cate Hull: Founder and CEO
Cate Hull is an Australian woman entrepreneur to automates global logistics. She completed her Bachelor’s degree in mathematics and psychology from The University of Queensland, She holds a degree in Master of Business Administration from AGSM @ UNSW Business School. Talking about her career she initially, worked as an Actuarial Analyst at FAI and Segmentation Manager at Zurich. Later she was AVP Database Marketing Manager at Citibank for 4 years. Cate Hull was Executive Manager of Customer Analytics at Commonwealth Bank of Australia and was later promoted to Executive Manager for Retail Bank Transformation. She worked as an Associate Director at Ernst & Young (EY) and was a leader of the Oceania Forensic Data Analytics practice. In the year 2014 Cate Hull founded FreightExchange to automate freight for business with supply chain using Artificial Intelligence (AI).
Cate Hull saw the need to develop an online platform after seeing the response to research conducted on hundreds of members of the Australian freight community. She identified the need for simplifying the process of the supply chain, with this online platform carriers can sell their unused space to suppliers, and in turn, shippers can track their products with real-time data cost-effectively. Cate Hull herself has vast experience in logistics and freight along with Martyn and other technical expertise, she decided to start FrieghtExchange which is a technology-based solution for freight management.
Brief about FrightExchange
FreightExchange is an online shipping platform that is easy to implement and helps businesses make smarter, data-driven decisions. FreightExchange was founded by Cate Hull and established in the year 2014. It has its headquarters located in Sydney, New South Wales, Australia. The customers of FreightExchange are manufacturers, wholesalers, and distributors who ship their products to outlets and customers directly.
The vision of FreightExchange company is to become the backbone of global trade and this can be achieved with the plan of making shipping technology available and accessible for business in a way that is also good for the earth. From the start, the company aimed for a simpler, better, and quicker freight management system and has transformed the Australian freight industry. It has helped carriers and shippers in waste reduction and improving customer satisfaction
The values and key principles of the company for making the solution accessible are – a data-driven model that will help customers make smart decisions for fast growth. The solution is made sustainable by continuous innovation and optimizing the shipping operations. The key differentiator is the technology which helps the customers to self-serve and solve problems in no time.
The company provides multiple services in shipping platforms such as oversized freight shipping, pallet, parcel, and carton carriers, dangerous goods shipping, international couriers, Shopify shipping plugin, etc. In oversized freight shipping customers can save up to 60% on cost and 25% on labor costs along with 5x faster delivery without errors. The shipping of dangerous goods has complexity and regulations that need high attention to enable safety. The company focuses on the careful identification of dangerous goods and follows regulatory transportation with labeling and packing which are also effectively monitored and tracked throughout the process.
The FrieghtExchange helps 12 new customers with their freight every day. Discounted rates and specialized carriers can be obtained for complex freight across Australia with CRL, StarTrack, Hi-Trans Express, direct Coureirs, NorthLine, Niche Logistics, and many more. By providing excellent service with a simple platform FreightExchange is providing a solution for supply chain systems across Australia.