The world is full of beauty-conscious people, and skincare has become an important thing in the lives of people. A skincare routine is a way to nourish and enhance your skin’s appearance through using certain ingredients. Skincare is not only about the face it is the way to take care of your entire body, though the face is a highlighting part.
The skincare products market in Singapore in the year 2021 is estimated at around USD 136.5 billion which accounts for a compound annual growth rate (CAGR) of about 4.58% from 2023 to 2013. The market value by 2030 of skincare is valued to be at USD 195.31 billion. Hence through the numbers shown, one can see the good market value for skincare products worldwide. In this article, we are going to discuss one such skincare brand called Allies of Skin which was started by a Singaporean entrepreneur, Nicolas Travis.
The story behind Allies of Skin
The purpose of starting ‘Allies of Skin’ has a personal story that is connected with Nicolas Travis’s life. At the age of 19 years, Nicolas broke multiple parts of his body by falling in the bathroom, which also resulted in damage to his face for which he had to have surgery. With the lack of money, he thought to get it fixed in Bangkok, where he went to the best hospital to get treated by the best surgeon who has done complicated surgeries. Unfortunately, surgery was not successful instead it caused more infection, dents, and necrosis on his face.
Nicolas however wanted to fix them as it made him ugly and bad-looking, so he was treated five times in 2 years, which were of no use and made him feel to kill himself. Later he attended regular therapy to treat depression and finally with the motivational words of his doctor he came up with a solution to help other people who are facing the same condition as him. Instead of hating himself, he decided to make others feel good about themselves. That is when Allies of Skin took birth.
Brief about Nicolas Travis
Nicolas Travis is the founder and CEO of Allies of Skin which was founded in the year 2016. Nicolas holds a degree in biomedical and pharmaceutical science and has completed a master’s in the stream of international business from Grenoble Ecole de Management. After his graduation, he worked at Ogilvy & Mather as a social media campaign writer.
Nicolas started the business with three skin care products by taking a loan from his brother and sister. He initially launched his first hero product called the 1A All-Day Mask for which is conducted clinical trials for 2 years. The formulation of this product helps enhance your skin healing, relieves stress, and also repairs damage caused by pollution.
The challenges faced were to convince people to buy their products and make them understand their effectiveness. Another key to success in business was to tackle and stand out from other competitive beauty brands in the market. It was his passion for beauty and also the struggles he faced in the early stage that made him push himself to help other young men who are struggling with acne though men do not care much about their skincare routine.
The customers of Allies of Skin were also passionate and loved makeup and were looking for products that make their makeup look even better and defined. With this idea, Nicolas started his second startup called PSA (Purposeful Skincare by Allies), which helps you to wear any makeup you wish and not worry about your skin. It is approved by Renude and PSa is an affordable brand with more effectiveness for your skin.
Conclusion
Allies of Skin’s vision is to make beauty more human and to elevate skin confidence through their skincare product formulations. They help you feel good and give joy. it is also honored with multiple awards and now it has grown big and includes all ranges of skincare products. Nicolas Travis was listed under Forbes 30 under 30in the year 2017. He is inspiring others with his entrepreneurial and life journey as how he could boldly overcome his disabilities to a business idea and make it a success story.