The environment is been polluted by various dangerous gases and chemicals. The major contributors to pollution are industries, motor vehicles, combustion devices, and many more. Cars release pollutants like carbon monoxide, nitrogen oxides, and sulfur dioxide when the fuel is burnt. All these hazardous chemicals will affect humans causing various diseases related lungs, heart, brain, etc. The automotive industry needs to bring sustainable solutions that will reduce pollution and save the earth
In this article, we discuss one such company GOFAR that motivates drivers to reduce carbon emissions and helps in safe driving through its simple hardware and software-integrated service. GOFAR was founded by Danny Adams who decided to reduce carbon emissions created by cars.
Danny Adams: Founder & CEO of Gofar
Danny Adams, since a young age, was passionate about motor vehicles and the environment, he used to drive vehicles at the age of 12. Later in his teenage, he had a special interest in rockets and was even selected for NASA Space Camp in the USA. He complete a Bachelor’s degree in the stream of Aerospace, Aeronautics, and Astronautical Engineering from UNSW.
Adams worked as a Project Engineer at MSC Software company and worked for several years as a technical service Engineer at 3M, which identifies new ideas and transforms them into ingenious products. Later he founded Founder Institue, which helps aspiring founders build their startups worldwide. In the year 2013, Adams met Ian Davidson at Sydney’s Fishburners co-working space, and together founded GOFAR which helps to track mileage easily with the software.
GOFAR was established with Adam’s desire to reduce carbon emissions generated by cars. He wanted to develop a machine that would easily track the carbon emissions of cars and motivate drivers to reduce them. Then he developed a prototype and gained two patents from the US Patent Office. Later he raised funds for the company’s future growth and started a Kickstarter campaign in 2015, where he pre-sold $220,00 of GOFAR units. Hence with his passion and strategic planning, Adams took GOFAR towards success.
About GOFAR
GOFAR is the world’s most accurate mileage tracker for drivers established in the year 2013. The company was founded by Danny Adams and has headquarters located in Sydney, New South Wales. GOFAR makes hardware and apps that connect cars and help drivers make proper driving, maintenance, and finance decisions. The app will show the carbon emission rate and motivate drivers to reduce it along with monitoring and improving driver behavior.
The mission of GOFAR is to cut car costs for drivers and society. It also saves drivers time and money along with reducing car pollution and making safer roads. The primary focus while designing GOFAR was to fit in and match any car interior along with providing safety and feedback to drivers. The working and use of the GOFAR device is simple and easy where a driver needs to plugin GOFAR and needs to download the app. After which the device will directly collect and analyze the engine data. Regular updates are given to drivers from GOFAR through the app, and improvements to calibration and firmware on GOFAR can be updated over the air without any complexity for the user. It also provides safety to drivers with real-time feedback about road awareness.
GOFAR has sustainability initiatives and practices integrated into its core values and goals. It aims to always provide the utmost care and quality products that are temperature resistant and can be recycled in its applications for a better customer and user experience. The company partners with fuel and insurance companies, mechanics, etc to help drivers. GOFAR is helping drivers from around 53 countries and is currently active on 6 continents having teams in Australia, Poland, the USA, India, the UK, the Phillippines, and Kenya.
Award and Recognitions
In the year 2021, Danny Adams received the Road Safety Technology Award from the Australian Road Safety Federation. GOFAR was recognized for its innovation and design and was awarded with Good Design Award. Hence Danny Adams, a sustainable entrepreneur of GOFAR, has been doing great work in reducing carbon emissions from cars and helping drivers save time and money.