Business is not just about profit or loss it is also an emotion or passion to all entrepreneurs. Any business or work can be successful or popular when we strongly connect with our business. Here we will discuss one such success story of a women entrepreneur who has converted her passion or love for food into a business through Market Kurly.
The grocery delivery market in South Korea in 2014 is estimated to generate revenue of US$14.66bn and the expected annual growth rate from 2014 to 2028 in terms of revenue will be 10.25%. Hence food, accounting for the fundamental need of humans has a very large market size. Addressing this Sophie Kim started her online grocery delivery tech startup in South Korea, where it made the lives of people easier and saved time.
Know more about Sophie Kim founder and CEO
Market Kurly, obviously you might have heard this name which is an online grocery selling app. This famous and very useful online business app was started by a woman entrepreneur, Sophie Kim from South Korea in the year 2015. This is one of the fastest and highly growing businesses in Korea. She is transforming the food market through the integration of technology and the needs of the people.
Sophie Kim was brought up in Ulsan and attained a degree in political economy from Wellesley College in the US. After graduation is worked as a banker at Goldman Sachs, and had also worked as a consultant at McKinsey & Company and Temasek in Singapore for a year. Rounding off with the experience of a total of 15 years. When she was working for consultation with Brain & Co., she was hit with the thought of starting her own startup company. Later she raised her fund of about $110 million.
After her career journey in different countries, she came back to South Korea, with her love and food passion along the gap in getting quality groceries in one place, she decided to start her e-commerce business. It is also observed that the regular customers of the business are females, with age groups ranging from 30 to 40 who will shop for themselves and family. She, with her tech integration and aim of providing fresh and quality groceries, opted overnight order option where people can get it in the morning by 7 am. Hence this strategy will also help in solving the issue of traffic and late delivery. Her main focus is to maintain customer satisfaction as it is the key to running a sustainable business.
Market Kurly: A Grocery Delivery App
Market Kurly has become a unicorn startup in delivering basic and necessary daily-use items including fresh fruits and vegetables, kitchen utensils, beauty products, sea foods, household essentials, cooked food, backed foods, traditional liquor, fashion goods, and many more. Here one can choose from vast and huge options and hence it can be a one-stop app for all your daily essentials.
In the journey to provide the best quality food product, Sophie Kim herself will visit farmers and seafood harvesters around the country and ensure the cultivation and production of high-quality food materials. Market Kurly has a mission of choosing and opting for quality products for their customer and delivering them in the best condition. She also makes sure to recheck and confirm with the team of product development before launching any of the new products which helps to retain the trust and belief of the customers and in turn achieves customer retention.
Conclusion
Sophie Kim was been awarded the Pony Chung Leadership Award in 2020, which makes an effort to recognize young leaders who are below 40 years old and have achieved in establishing a popular and successful company. In 2022 she expanded her business in Singapore and launched around 40 products on Lazada and RedMart. In the journey of entrepreneurship, Sophie Kim has her husband as a strong and big supporter who has helped her rise high from all the downfalls. for her starting a company was not an easy thing but her passion for food and determination in work made her a young successful entrepreneur in Asia.