The fashion and apparel industry has always been in the boom and has a large market size based on the sectors of fashion. We can see lots of variations in the sense of fashion from clothing to makeup all over the world. People like to dress in that relate to their customs and traditions, hence in recent years modest fashion has gained popularity. The place you live will also influence the way you dress and adore fashion. Nowadays dressing is not just normal it represents the personality of the person and hence will also levels-up our confidence.
In a multicultural country like Malaysia where fashion gets mixed in with culture – the tradition and history of the people will always remain important within the community. It is influenced by the fusion of different cultures of Malay, Indian, and others. It has been estimated that the fashion market of Malaysia will reach US$2.30 billion in 2024. The fashion market is very broad and vast compressing clothes, cosmetics, footwear, jewellery, and many more. In this article, we will discuss the women entrepreneur of Malaysia, Vivy Yusof, who is the pioneer of multiple fashion brands. But here is detailed information about here new and cultural brand called dUCk.
Vivy Yusof: Co-founder of dUCk
Datin Vivy Sofinas Yusof is the co-founder of the e-commerce lifestyle brand for women called dUCk. It was founded in the year 2014 to message people about celebrating the wearing of scarves as the pride of women. She is one among the list of people who achieved success at a young age. She studied law at the London School of Economics where she also started her business of scrapbooking.
Vivy Yusof is a charming person who likes to shop from brands like Zara, Louis Vuitton, Topshop, etc. With her increased interest in the fashion field, she started her own lifestyle business Fashion Valet which was launched in the year 2010. Fashion Valet provides various varieties of apparel that are designed by local fashionists and it also has sales in other countries like Indonesia, Australia, Brunei, etc. For multiple reasons, she had to shut down her company fashion Valet in 2022.
She is a successful entrepreneur who started her journey with personal blogs and Proudduck. It was started by her in university and offered the idea of fashion and lifestyle. Vivy Yusof with the success of Fashion Valvet also entered into a clothing brand named “dUCk”
More about “dUCk”
The dUCk is a premium brand that is well-known for its headscarves and has been very popular in Malaysia. The “dUCk” is an e-commerce online shopping app that delivers its products through a mobile app and website. Initially, it started with the selling of scarves but now has become a global brand and sells accessories, handbags, beauty care, ready-to-wear clothes, and all your daily use products.
The vision of Duck is to be a top brand and globally named in the field of fashion and apparel sector with its immense aim to produce quality products for its customers. She wants to make it in all the related fields like spas, gaming, cosmetics, hotels, and entertainment. She talks about the importance of hijabs and expresses that when you wear hijabs you become conscious of the way you walk, talk, and dress hence it is a big change in the life of a girl. To celebrate this and women’s she founded dUCk.
With the vision to make it a global brand, she even focused on the packaging which makes you feel the sense of gifting yourself. The packing box is purple which is inspired by Hermes’s orange box to give you the feel of premium brands. Through dUCk, she wants to celebrate women and blend apparel with culture.
Awards
Vivy Yusof was recognized as the most influential MY of Asia in 2023. She was also awarded Entrepreneur Par Excellence by Malaysia Tatler in the year 2019. In the year 2017, she grabbed the Young Entrepreneur of the Year Award by Asean@50 Achievements Award. Vivy Yusof was also awarded the Young Entrepreneur Award in the year 2016 by Tribute to Women Malaysia.
Vivy Yusof With her love for fashion has made a premium brand that celebrates women and upholds the culture and fashion to match the ongoing trends to be a successful woman entrepreneur.