Business Publishers in APAC

Marketing

At APAC Business Standard, we look at marketing as something more layered than campaigns and clicks. Across the Asia-Pacific, marketing isn’t one-size-fits-all—it shifts with culture, language, behavior, and the pace of local change. In some places, it’s a community-led rollout that hinges on local trust. In others, it’s a long-game strategy refined through years of listening and learning. We turn the spotlight on the people behind those efforts—the decisions, the missteps, and the real process of figuring it out. 

What interests us isn’t always the loudest voice in the room. It’s the message that stayed with someone. The moment a founder spoke directly to their audience and it clicked. A shift in approach that finally opened a new market. We don’t follow trends for the sake of it. What draws us in are the builders—founders, and operators across APAC who are solving real problems, staying the course, and finding their own pace through complex markets. Sometimes the progress is loud. Often, it isn’t. But it matters. And that’s what we’re here to share.

Leadership Styles in Management- APAC Business Standard

Different Types of Leadership Styles in Management

The success of an organization is dependent on the management. Here, the focus on the organization is on increasing performance, collaboration, leading to a need for an appropriate leadership style depending on the culture.  Leadership needs traits, behaviors, philosophies, etc, that influence how you lead employees. Knowing your default leadership style will lead to greater effectiveness as a leader and will help you to reflect on how you are supporting your team.  The blog will outline many of the types of leadership styles in management that have an impact on effective business operation and organizational growth. What are Leadership Styles?...

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Online Business- APAC Business Standard

Tips for Building a Successful Online Business

The industry of digital commerce has experienced a surge in the aftermath of COVID-19, it fundamentally changed consumer lifestyles and brand engagement. As society moves with the pace of modernity, entrepreneurs are encouraged to pursue virtual business models. But building a successful online business today is less about having a site—it's about providing genuine value, developing a powerful brand, and a strategy that flexes to fill changing consumer needs. This article will walk you through key steps in building a successful online business and examine the most important benefits of going digital with your brand in today's economy. Step by...

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Online Business- APAC Business Standard

How to Start an Online Business: A Step-by-Step Guide

In the digital world, online businesses have emerged a lot. This business type is where an entrepreneur uses the internet to sell products or provide services. There are several different types of online businesses, from subscription services to digital stores and content platforms.  The major advantages of setting up an online business are its low budget, flexible location, global consumers, etc. Also, you might feel online business is more risky because there is a lot to learn and explore. This blog provides a detailed guide for starting an online business, along with the process involved in each step.  A Step-by-Step...

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Business Intelligence- APAC Business Standard

What Is Business Intelligence (BI)? Types, Benefits, and Examples

Data has become an integral part of strategic decision making. However, raw data alone cannot contribute any relevance to business growth. Success lies in translating the data into meaningful takeaways. This is where business intelligence becomes substantial as a strategic driver. By leveraging this system of tools, enterprises can gain a competitive advantage and pivot through hurdles.BI refers to a range of tool sets that aids fine-tuned data usage for cultivating well-founded decisions. These tools transform comprehensive data into actionable insights that help executives to streamline operations, seize new opportunities, and enhance customer experience. In this blog we will explore...

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Small Businesses- APAC Business Standard

Why Small Businesses Fail: Top 10 Reasons

Entrepreneurs, while starting a business, need more caution and skill to achieve success. Usually, they struggle in each phase, from developing products to gaining customers, and a lot more. But with the right and effective strategies, small businesses can make more profit with lower investment.  In this article, we discuss the common reasons why most small businesses fail and how they can avoid them to enhance growth and succeed. Top 10 Reasons Why Small Businesses Fail Small businesses are easy to start and scale, as they require minimal investment, a small space, etc. But there are also some pitfall that...

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Growth Marketing- APAC Business Standard

The Ultimate Guide to Growth Marketing and Best Practices

Growth marketing is an evidence-based data-backed, and customer-centric approach that grows with your business throughout the funnel. In this highly saturated market, persisting with the traditional marketing methods doesn't provide the results contemporary businesses expect. Growth marketing drives measurable results beyond brand awareness into acquisition, retention, and loyalty. This guide provides startups, seasoned marketers, and business leaders with an exceptionally useful framework for growth. It uncovers the foundational principles, scalable tactics, technology solutions, and performance measures you need for success. By employing smart approaches and platforms, growth marketing can create an enduring impact and significantly increase your business momentum. What...

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Market Research- APAC Business Standard

Why is Market Research Important for Every Business

When starting a business, making good sales and bringing in customers is the only thing on any entrepreneur’s mind. And one of the most effective ways of doing this is through market research. Entrepreneurs having a unique idea or a product tend to ignore market research. But it is really important in several ways, from attracting the target audience to competitive advantage.  Businesses that invest time in detailed market research have greater in-depth knowledge of market insights and customer understanding. This helps to formulate a winning marketing strategy for entrepreneurs.  Further, let us explore the importance of market research for...

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Marketing Tactics for Startup- APAC Business Standard

Bootstrapped Marketing Tactics for Startup Founders

Business owners have the dreams and passion to bring their dreams to life. However, when you are running a bootstrapped startup, you likely don't have much of a marketing budget to work with. Just because you are financially constrained doesn't mean you cannot promote your business well. Rather, with some ingenuity and strategic reasoning, you can develop a startup marketing strategy. What Is Bootstrapping? Bootstrapping is a situation where an entrepreneur builds a business with minimal money. When a person bootstraps, they are not using investment money. They want to create and grow a company with their finances or from...

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Big Data- APAC Business Standard

The Role of Big Data in Modern Business Growth

Organizations invest in systems or solutions to gain insights, smarter decisions, competition, etc. Through AI and Machine Learning, organizations can now extract, analyze, process big data quickly in real time, generating a wealth of insights to maximize the value of big data. The implementation of technologies and business trends highlights the importance of big data for any organization. Businesses are highly interested in big data solutions to tap into the vast array of available information in order to generate insights to drive growth. This article examines the effective role of big data in enhancing your business growth and the benefits...

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Partnerships Tips- APAC Business Standard

Tips for Successful Founder-Investor Partnerships

The startup world is booming and evolving with unique business ideas and modern solutions. This has led to a rising number of investors with a specific interest in helping startup growth. Investors offer funds, networks, valuable insights, and a lot more to novice entrepreneurs. Hence, building and maintaining a healthy relationship, even in times of odds is a must for startup owners.  To help you with that, the article provides impactful entrepreneur tips for successful founder-investor partnerships.  Importance of a Good Founder-Investor Relation Having a strong and healthy founder-investor partnership is essential to strive in the startup ecosystem. They help...

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Entrepreneur- APAC Business Standard

Best Ways to Overcome Decision Fatigue as an Entrepreneur

Owning a business involves consistently managing high-stakes decisions—from long term goals to everyday milestones. Although, as entrepreneurs, this constant mental load can produce impulsivity, procrastination, and ultimately decision fatigue. Decision fatigue occurs when the quality of decisions repeatedly declines after long decision-making. For entrepreneurs, who typically wear many hats and balance other responsibilities, this commonly results in poor decision-making. If not addressed, decision fatigue can contribute to avoidance, burnout, poor quality decisions within the business. This article will discuss what decision fatigue is, why it's especially a problem for entrepreneurs, and some of the best practical strategies for mitigating it...

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Entrepreneur Marketing Skills- APAC Business Standard

How to be a Successful Entrepreneur Using Marketing Skills

A successful business requires effective marketing. Compared to traditional marketing, which certainly has established budgets and set strategies, the marketing capabilities in entrepreneurship are driven more by adaptability. By establishing a loyal customer base, overcoming limitations in resources, and using testing and experimentation to adjust its means, a business can grow. Further, we explore marketing skills, their importance, and strategic skills for entrepreneurs to drive long-term growth. What is a Marketing Skill? Marketing is the act of selling goods and services. They may be the skillfully targeted actions applied to convince, sell to, and cultivate business relationships with customers, vendors,...

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