In the media and entertainment sector, the people who face and represent these platforms and showcase their content are representatives, creators, entertainers, influencers, and people who hold a prominent role in their field. Consumers who view their content may learn, imbibe, educate, be informed, believe, and trust that what is shared is true, factual, informative, and knowledgeable. The use of social media has increased in recent years and the influences have gained popularity, and in turn, it has increased their value for which brands are approaching them for content creation and promotion. The collaboration of brands with such creators is a more effective approach to marketing strategy than traditional TV advertising. This will help in reaching more targeted audiences in a cost-effective and hence reducing the customer acquisition cost.
In Austria, the number of social media users was around 20.80 million in January 2024 which accounts for 78.3% of the total population. This shows why brands and companies choose social media marketing as an important strategy for marketing. In this article, we are talking about one such entrepreneur Jules Lund, who has built a startup to make social media marketing easier with TRIBE and helps create more content for your brand.
Jules Lund: Founder
Jules Lund is an Australian entrepreneur, with a vast experience in the field of Television, Radio & Digital. He initially worked as a TV, Radio, and Digital presenter at Southern Cross Austereo for around 7 years and then later he worked as a scholar at The Marketing Academy, in Australia.
The founder noticed that the price for a sponsorship post by any celebrity was higher and accounting for this he thought of creating more content videos from 50 different influences which will reach more content consumers as well. The issue was that people did not have time to manage all these influencers manually hence Jules decided to design an app that would easily manage all the activities related to social media partners and influencers.
Jules’s experience in the media and entertainment industry encouraged him to establish a startup in social media. In the year 2014, Jules recognized the power of social media and fell in love with it after the creation of the popular and largely engaged brand page. With his interest and opportunity in this growing market, he decided to build a company called TRIBE, which provides the much need help, support, and knowledge in Creator Marketing Solutions for influencers when working alongside many diverse brands and platforms.
Brief on TRIBE
TRIBE is a technology-based Creator Marketing Solution company that was founded in the year 2015. The company has its headquarters established in Melbourne, Australia, and was founded by Jules Lund. TRIBE helps connect many content creators who aspire to become influencers and wish to work with famous and influential brands globally. By facilitating and providing their support and services in the complete brand-building process and content marketing solutions, creators can improve their social media marketing strategies by helping them increase influencer marketing and high-quality UGC shots.
The platforms provide you with the build, manage, and measure your social media marketing. The technology is designed in such a way that you can find a suitable creator, run campaigns, and also measure ROI. Once you build your brand profile TRIBE community will match your band with the creators who go well with content or if you are already working with the creators you can import them into the community. The AI-driven model will provide scores according to the brand match which helps you to choose based on the requirement.
The launching of the campaign will get your inbox filled with the response of the creator who wishes to work as an influencer for a brand. They will brief you on the idea and content that might reach many audiences and increase your sales. Everything you need to make is the best decision in choosing the creator, later once the marketing is done you can also analyze the output and response that which creator is performing well and audience breakdowns. There is also an expert team that guides you in measuring the performance of creators and compares results with other industry growth.
The company has since expanded to the USA, England, and the Philippines and has accomplished over 13,500+ campaign hosts and has around 80,000+ diverse content creators. The company works with bands like ONLY, Colgate, Amazon, Mars, Disney, Nespresso Domino’s, and many more. Thus the mission of unlocking the world’s creativity makes TRIBE’s diverse and talented creators tap into their powers and desired niches in successfully establishing a name for themselves.