E-commerce, also known as online marketing, is a marketing strategy chosen by businesses, organizations, and brands to benefit them through online platforms. Since most customers and retailers operate and communicate through technological tools, using electronic commerce to reach out, engage, sell, and buy goods and services is the most used approach in marketing. There are several types of e-commerce here are awesome that are most commonly used in the market they are Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), and Consumer-to-Business (C2B). One of the major advantages of e-commerce is it helps reach a large targeted audience and hence increases market accessibility which will in turn gain profits. This way or mode of marketing is also cost-effective and helps increase customer engagement.
For the enjoyment of effective benefits through e-commerce, there must be a strong software and website along with a unique UI/UX design. The businesses that provide these types of services to SMEs in building their brands help improve and transform their website to have better credibility and trust with customers. In this article, we are discussing an entrepreneur Brian Marshal, who made this service a business and is benefiting others by increasing their e-commerce with SIRCLO.
Brian Marshal: Founder and CEO.
Brian Marshal is the founder and CEO of an Indonesian e-commerce solution, which is a leading company that helps brands sell their products. He completed his graduation in the stream of Computer Science from Nanyang Technological University, Singapore where he was a leader in several student activities and clubs. He started his career journey at IBM in Singapore as an IT Specialist Intern and then followed by multiple internships. He then joined PwC, Singapore where his role was Advisory Associate. He was also a coach at Tim Olympiad Komputer Indonesia for part-time.
After his job at PwC, he decided to start his own company and his entrepreneurship, hence in the year 2013 Mr. Brian Marshal founded SIRCLO. He has been recognized as one of Indonesia’s young leaders by McKinsey and he has also won a medal in the International Komputer Olympiad.
About SIRCLO
SIRCLO is an Indonesia-based leading e-commerce platform that helps in improving other bands’ business by providing e-commerce solutions. It was started in the year 2013 to help local Indonesian businesses with their services to improve their e-commerce marketing. Initially, it was a Software as a Service (SaaS) which was called Sirclo Store and later in the year 2017, it launched another product called Sirclo Commerce.
The service of Sirclo Store provides you with the ready template that can be used in creating an attractive website and building a website where a brand can create their official webpage which can be used in sales and purchases online. The SIRCLO Commerce is the solution to manage multiple channels for a brand to sell its products on different marketplaces. The SIRCLO Connexi is software that is integrated and provides access to brands to sell on multiple channels online.
Later the launch of these services, moving forward in 2020 the company launched its new product SIRCLO Chat which is very useful and integrated it with APIs of business WhatsApp and also provided a chatbot with an automated response feature. With these several innovative futons and solutions, any brand can make use of platform to sell their goods or products.
The vision of SIRCLO Company is to help SMEs grow and expand their brand by encouraging them to adopt and choose impactful, transformative, and beneficial strategies. The mission is to guide or advise businesses with changing technologies in the e-commerce sector and provide them with an effective approach to scaling their business. To provide the complete plan and execution to all-size businesses, creating an omnichannel solution that helps to connect customers in a wide range.
The company also comprises other services or solutions like SIRCLO Swift, Swift Hub, Orami, Warung Pinter, etc. Some of the famous brands that work alongside SIRCLO as clients are- Tupperware, Unilever, Purekids, Nestle, Levis, Dettol, Loreal, Betadine, Casio, and many more. Brian Marshal with his effective approach to building solutions for e-commerce has made many companies grow as top brands and increase their revenue overall by helping businesses to cater digital market.