The retail business process is where the retailer buys goods in bulk from manufacturers and sells them to the end users or customers in smaller quantities. Grocery, medical stores, and clothing are some of the best examples of retail businesses. It acts as an intermediate between the manufacturers and buyers. The essential factors in the retail business are streamlining services, managing and tracking inventory, building e-commerce presences, marketplace, logistics, and customer service. One can run a successful retail business when he/she puts customers first, one must prioritize customer experience and satisfaction, which in turn will increase customer retention rate.
In this article, we discuss one such company called Tiliter which provides services to retailers to speed their business by increasing productivity and customer satisfaction. Tiliter provides AI-based product recognition software that helps in accurate product recognition and faster checkouts. The article is also followed by the entrepreneurial journey of Marcel Herz, the co-founder and CEO of Tiliter.
Marcel Herz: Co-founder and CEO
Marcel Herz is a visionary entrepreneur, the co-founder and CEO of Tiliter, which brings computer vision to the retail sector. He completed a Bachelor’s Degree in Mechanical Engineering from Paderborn University. Later he moved to Australia without any career plan, he worked in the construction industry and was also pursuing his Master’s in Biomedical Engineering from UNSW Graduate School of Biomedical Engineering, which is when Marcel met the other two co-founders.
Marcel has worked as a Service manager and Crane Technician at Active Craine Hire. After a couple of years of research with his co-founders Martin Karafilis and Christopher Sampson, they all together started Tiliter in the year 2017. Tiliter is a company that provides product recognition for the entire offline and online retail landscape. Marcel in an interview says ‘As one of the co-founders and CEO I am proud to say that in the pursuit of changing the retail world for the better, we have built some amazing products and a phenomenal team’.
About Tiliter
Tiliter is a Sydney-based company that makes computer vision software for retail and helps to identify products automatically. Tiliter was started by Marcel Herz and other 2 co-founders in the year 2017. It has headquarters located in Sydney, New South Wales. The computer vision technology of Tiliter was first used for grocery items. To integrate sustainability initiatives into the brand’s core, current checkout systems are retrofitted to decrease the use of plastic packaging and at the same time increase productivity, efficiency, and customer satisfaction. The company is also introducing AI-based product recognition into the market that can be utilized from checkouts to out-of-stock detection and autonomous stores.
The company has made product recognition API software that can be used by supermarkets, grocery stores, and retail businesses it is AI software that will protect user’s profits and help in delivering fast and accurate product recognition. The technology of advanced computer vision provides retailers a precise detection for a wide range of products like fruits, nuts, confectionery, and many more through client-managed cameras. The platform will also allow to addition of new items to the database to enhance the recognition of all kinds of inventories. This API apart from the identification feature also provides fraud and loss prevention, errors, and suspicious transactions detection. Its fresh produce recognition feature helps in a faster checkout process which is beneficial for both customers and owners.
The integration of software is easy with the client-managed hardware. The software is proven to cut down the checkout time by 90% for shoppers and 35% for cashiers with the use of Tiliter’s automatic fresh produce. One can easily identify the product without PLU codes or pictures. By using Tiliter retailers can ensure a 5X faster shopping experience, 10S time saved at checkouts, 40 % more accuracy than other computer vision software, and a 2% profit increase through loss savings.
Tiliter which began with a simple idea has now become cutting-edge computer vision software and is been helping retailers who want to increase their productivity and provide a better customer experience. Tiliter team proudly showcases itself as one of the best Australian innovations by assisting retailers in scaling up their business.