E-commerce refers to the buying and selling of products and services through the Internet. It is done through different platforms like websites, mobile apps, or marketplaces. Examples of e-commerce are online shopping, online auctions, internet banking, drop shipping, online subscriptions, and many more. This has made buying and selling of products easier and simple. With the expansion of business in online platforms companies can see faster growth and increased revenue.
Brand building is the process of creating awareness and promoting products by marketing them. It is an essential part of business development as it boosts sales, improves profitability, and helps to connect with audiences. Brand building is considered to be a challenging task and time-consuming. Some of the challenges in brand building are communication, artificial advertising, forgetting brand values, analyzing market conditions, and many more. It is necessary to take steps caustically to avoid negative impact on products while marketing or promoting.
In this article, we discuss a DTC e-commerce company called RPG Commerce founded in the year 2017. It aims to build a new generation of consumer brands. Melvin Chee is the founder and CEO of the company, who was passionate about starting a company since his college days.
Melvin Chee: Co-founder & CEO of RPG Commerce
Melvin Chee had the vision to become an entrepreneur from the days he was studying at Trinity College, University of Melbourne, Australia. He holds a Bachelor of Business degree in the stream of Economics and Finance from RMIT University. Melvin used to sell T-shirts and has worked as a drop shipper. He was a digital marketing intern at OzHut-BRW Fast Starters Company, an online retailer, and a Business Intern at Group Malaysia. Later he worked as a Specialist in Team and Growth at Labster. Melvin was a mentor in Spring Activator and Growth at Tradecraft.
Melvin with his passion for becoming an entrepreneur, in the year 2014, co-founded and was a Head of Growth at GoPitch which is a web-based community tool that helps new founders and ideas generators pitch their ideas in 35 seconds to get feedback and connect with partners. He co-founded Eubi Pty Ltd, a B2B and B2C startup for distributing portable universal mobile chargers and accessories. Later in the year 2017, Melvin Chee founded RPG Commerce and built a tea of 100+ people. RPG Commerce is a DTC multi-brand builder and helps passionate entrepreneurs build brands and profitable companies.
Melvin Chee was listed in Forbes 30 Under 30 in Asia retail and commerce in 2023. He was recognized by Tatler and listed under Gen.T (Malaysia) in the year 2023.
About RPG Commerce
RPG Commerce is a direct-to-consumer (DTC) e-commerce company founded by
Melvin Chee in the year 2017 and has its headquarters located in Selangor, Malaysia. RPG Commerce helps passionate entrepreneurs convert their startups into well-known brands. The vision of the company is to build a new generation of consumer brands and be the world’s most consumer-centric products company through internet & supply chain innovation. It aims to popularize and famous its brands all over the world.
RPG Commerce creates, launches, and sells DTC brands from the very initial stage. It mainly focuses on two major things to make a successful brand. they are R&D supply chain and marketing performance, the marketing includes developing creative collaterals, digital marketing, influencer marketing, etc.
RPG Commerce started with apparel and now is helping startups of different categories from active wear to home and living products. The company started its first brand Eubi in the year 2018 and later approached multiple brands. RPG Commerce is currently working on 10+ in-house brands that include Thousand Miles, Bottoms Lab, Montigo, cosmic cookware, and Eubi.
With a great team and strategic planning, today the company has operations in around 38 countries with 5 warehouses around the globe. RPG Commerce along with the building has also made several brands easily available to global customers.