From ‘Rhoundhay Garden Scene’ by Louis Le Prince being the first motion picture to ‘Workers Leaving the Factory’ by the Lumiere Brothers being the first moving picture and inventors of Cinematography – the Entertainment Industry was born. Since the invention of the Television, people worldwide have looked predominantly toward this form and type of entertainment. For many years now the media and entertainment industry have contributed toward many positive benefits and impacts such as job opportunities, R&D information, bringing communities together, educating and promoting a good lifestyle and wellbeing, and many more.
Along with films and series, animation has become a major part of entertainment. Family-friendly pictures bring the members of a family closer and tighter. Animation can be the first electronic and digital entertainment form for many young children. A popular example is Mickey Mouse by Disney.
Malaysia is considered for animation as an ASEAN hub for its interesting and entertaining animation story. In 2020 Malaysian animation industry was estimated at around $1.6 billion and in 2022 the market size globally is valued at USD 9506.66 which is also expected to reach USD 1970.19 million. Animonsta Studios is a Malaysian animation company that was started by Nizam A. Razak, here let us discuss more about his journey in the animation industry.
Brief about Mohd Nizam Abdul Razak
Nizam A. Razak is a graduate of B.Sc in the stream of film and Animation from Multimedia University and passed out in 2005. After his graduation, he worked as an Executive director at Les Copaque Production for almost 3 years and was also a director for the film GENG Pengembaraan Bermula. Later along with his friends, he founded an animation company called Animonsta Studios in the year 2009 which is now popularly known as Monsta.
Nizam A. Razak worked as the managing director and held the responsibilities of a CEO in the company. He also directed the first 3D animation movie in Malaysia called Geng: The Adventure Begins. This also received an award at the Malaysia Film Festival. Later after the start of Monsta, his business got a breakthrough with the series called BoBoiBoy which was released in 2011. The series was much loved by children and gained positive reviews from parents as well. This made him famous and also brought the international fame and recognition.
The animated series was telecasted on the Disney Channel Asi, TV3, and NTV7. It was also released across 44 other countries which included Brunei, Indonesia, Singapore, and many more. Later followed by BoBoiBoy: The Movie was released in the year 2016 which made a box office hit. This Film won Best Animated Film at the 28th Malaysia Film Festival. Nizam with his creativity announced the continued journey with the film and made BoBoiBoy Galaxy which hit the box office by earning RM30 million in 5 counties and also was nominated in several different film awards like the Florence Film Awards, New York Animation Film Awards, and so on.
Later in 2020 to make to think of machines and their things Nizam announced the release of Mechamato under Monsta, but the film was delayed due to the effect of COVID-19. Then later it was related at the end of 2021 which received huge positive and good reviews and it was also released in around 60 countries like Japan, Portugal, South Korea, and many more. The film was awarded with Anime Fan Award at the Tokyo Anime Award Festival.
Conclusion
Animonsta Studio which is also called Monsta is a company that produces animation-based films that focus on entertaining both children and families. This also provides brand marketing for clients like KFC, Yeo’s, Prego, and more which helps in brand expansion and collaboration marketing strategy. The company also merchandised elements that are their anime character for the consumers. This includes things like toys, cards, apparel, tableware, bottles, food, and bags. Which enhances the interest and attracts the consumer. Thus, Nizam with passion and dedication has established a very well-known company and has been a strong player in the animation and entertainment industry.